With an Account Based Marketing strategy, we customize our pitch to specific buyers, and identify high-value prospects at specific companies. Marketing has always been about delivering the right message to the right person at the right time. With an ABM approach, we allow for all three of these things to happen on a regular schedule and deliver qualified leads.
84% B2B marketers say ABM report that account-based marketing yields by far the greatest ROI out of all the different marketing approaches out there.
Marketers all over the world have reported 4X Better ROI with ABM
Outreach efforts are much more symbiotic and educated in targeting
Leads that come out of an ABM effort are much more Sales Enabled
ABM gives actionable insights to help both Sales and Marketing personalize engagement
ABM helps you reach your audience the right way who fit better into your buyer criteria
ABM initiates tailor made account engagement to build awareness & influence decisions
The prospect should have 100+ connections or working with the same company for more than 5 yrs. Profile is verified on google or other publicly available sources.
Emails are validated using tools such as Never bounce and Xverify. These are only for successful leads. This report is shared with the QA and email marketing team.
The email marketing team would then send out the assets to the leads. We use Sendgrid, Mail Chimp & Zoho. The delivery report is shared with the QA team.
Project Manager double checks all the information captured against the campaign parameters along with checking the Sendgrid and email validation tool report.
Leads can be submitted through the API Link provided by the client. The leads are imported individually or collectively in a archived file.
Lead reports can be shared on cloud platforms between the client and vendor. With time we have engaged on multiple such cloud plaforms.
We also share regular daily or weekly lead sheets (.csv) as per the reporting format as per the client
We can upload leads on any client lead portals. Every step from assigning campaigns to uploading of Data Sheets with remarks.