Data-Driven B2B Lead Generation

Lead Generation

Intent Driven Lead Generation

We at Adorn Media, deploy our analytics to give the right volume of leads while our skilled marketing professionals dig deeper to prune out those that are ready for your offering.

We help technology buyers worldwide to reach highly targeted decision-makers and influencers, at critical points during the purchase decision cycle to accelerate sales and revenue through the highest quality leads and buyer data available in the market. We supercharge your sales by building a precise prospect database and technology marketing services, tailored to maximize your customer engagement opportunities.

What we do

85% of B2B marketers say lead generation is their most important content marketing goal.

  • 1

    Content Syndication

    This is your typical top of the funnel demand. We target your ideal prospect and account profile. We engage them with your compelling content. We monitor their behaviour and interactivity with your content, in order to gain insight into interest and intent.

  • 2

    Marketing Qualified Leads

    Creating middle funnel demand requires a different, data-driven approach. It requires to target and engage the right accounts, and the multiple prospective buyers within them exhibiting in-market signals. Marketing Qualified Leads have signaled intent and require deeper engagement.

  • 3

    Sales Qualified Leads

    Lower funnel demand requires driving quality demand engagement. Majority of our Sales Qualified Leads to translate to Sales and perform exceptionally in the Sales-Enablement department.

Our Delivery Mechanisms

Through APIs

Leads can be submitted through the API Link provided by the client. The leads are imported individually or collectively in a archived file.

Through any Cloud

Lead reports can be shared on cloud platforms between the client and vendor. With time we have engaged on multiple such cloud plaforms.

Manual sharing of .csv files via mail

We also share regular daily or weekly lead sheets (.csv) as per the reporting format as per the client

Through any client delivery portal

We can upload leads on any client lead portals. Every step from assigning campaigns to uploading of Data Sheets with remarks.

QA Process

Quality is never an accident; it is always the result of intelligent effort.

  • Linkedin QA Check :

    The prospect should have 100+ connections or working with the same company for more than 5 yrs. Profile is verified on google or other publicly available sources.

  • Email Validation :

    Emails are validated using tools such as Never bounce and Xverify. These are only for successful leads. This report is shared with the QA and email marketing team.

  • Asset Delivery :

    The email marketing team would then send out the assets to the leads. We use Sendgrid, Mail Chimp & Zoho. The delivery report is shared with the QA team.

  • Project Manager Review :

    Project Manager double checks all the information captured against the campaign parameters along with checking the Sendgrid and email validation tool report.


Lets Talk About Your Project.