Sales Email vs Cold calls
Death Sentence or Life Imprisonment, Democracy or Monarchy, Capitalism or Communism, Cricket or Football, White Collar Jobs or Blue Collar Jobs? These are some of the biggest debates of today’s time. And to add to it, we have Sales Email or Cold Call.
If someone asks you what are the ways you will get in touch with a potential customer: Sales Email or Cold Calling is one of the easiest and trusted ways. Then what is the debate? Like every other thing in life and business, these methods come with their own set of drawbacks and benefits. Sales Emails and Cold Calls are the same. But there are ways to tackle and balance them better.
The Power of Words in a Sales Email
Although a sales email does not allow control over the conversation like Cold calls, it allows a better reach to the potential customer. You cannot call 1000 people but with tools, 1000 mails can be sent at once to prospects. But the trick here is to make sure the emails contain well-researched content and are not spammy.
The email should be more about the prospect than the Company itself. Emails are a chance to make it more personal and target specific personas.
Tips for Successful Sales Emails:
- Research and personalize the Content in the email
- Compelling Subject Lines
- Sound Human not robot- DO NOT TALK TOO MUCH ABOUT YOURSELF
- Intrigue their mind and give rise to more questions
- Include some intriguing value in the pitch
- Always end With a CTA
The Connection and Authority of a Cold Call
Ever been interrupted by a sales call in the middle of a workday? And how did it feel? To give an honest opinion nobody prefers it a lot but cold calls have still proven to be one of the most effective ways to connect with a Lead.
One of the most important benefits of a Cold call is the Authority or the control that it gives to its sales Reps. This method requires quick thinking and adaptability, and the ability to build a connection.
Understanding Cold call
Everyone is so keen on understanding what is a cold call, but it would be easier to understand what it isn’t and proceed. As John Chepaya once mentioned in one of his LinkedIn posts, Cold calling is not science. And rightly so, but is it art then? No, it isn’t. Cold Calling is a label given to a task which involves making a conversation with a person or a group of people who are potential customers.
The whole purpose of such calls is to discover and drive qualified opportunities into your sales pipeline for further closure. What needs to be understood is that cold calling can be measured, improved and broken down into steps.
Successful Cold Call Tips that Bring Results:
- Do Not start with a Sales Pitch at the beginning of the call
- Listen to what the Prospect has to say
- Keep the introductions short
- Cold calls are predictable, make sure you are aware of what the answers could be when you ask a question.
NOBODY, EVER said that they wanted to be on the receiving end of the Cold Call. Then how to yield results?
- Research- Research the issues that might be important to the target buyers, to build interest. Make it highly relevant and fact-based.
When done correctly without the fear of failure and rejection cold calls can yield the best of results.
Converting a Cold Call to A Warm Call
Transforming a cold call into a warm interaction is based on nurturing initial contact into a meaningful relationship. Follow-up is key. Send a personalized email in reference to the call and offer additional resources related to the prospect’s interests. This demonstrates genuine interest and your commitment to providing value.
Next, you engage with the prospect on social media platforms like LinkedIn. Interact with their posts, share relevant content, and initiate casual conversations. This helps to humanize your relationship and build familiarity outside the sales pitch.
Additionally, leverage referrals or mutual connections to establish credibility and trust. A warm introduction from a shared contact can significantly increase receptiveness to further communication.
Lastly, be patient and persistent. Building trust takes time, so continue to engage with the prospect through various channels, always offering value and demonstrating your commitment to addressing their needs. Through consistent efforts and genuine interactions, you can gradually transition a cold call into a warm, productive relationship.
Balancing Act
Choosing between Sales Emails and Cold Calls shouldn’t be an either/or scenario; it’s an “and.” The choice should be based on the sales rep’s understanding of their target audience. Ultimately, success lies in combining both methods while adhering to fundamental principles:
Personalization
Respect for the prospect’s time
Building rapport
Clearly articulating the value proposition
Providing social proof
Following up
Including a clear call to action
Committing to continuous learning and optimization.
By understanding the audience and employing both methods judiciously, sales professionals can achieve lasting success.
Conclusion:
The answer always lies in harnessing the strengths of both. Sales Emails offer scalability and personalization, while Cold Calls provide immediacy and direct interaction. By balancing these approaches and adhering to fundamental principles such as personalization, respect, and value proposition, sales professionals can effectively engage with their audience and drive results.
Success lies in understanding your audience and adapting your approach accordingly. Take the next step towards sales excellence. Start implementing these tips today and witness the impact on your bottom line. Happy selling! Contact us to know more about our services.