Adorn Media


Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) serve as the keystones to a triumphant marketing campaign. When coupled with precise customer insights, these premium leads pave the way for a shorter sales cycle, amplified revenues, and the potential to curtail the cost per lead. Adorn Media ensures optimum conversion rates of your MQLs to SQLs.


Challenges that Sales and marketing teams often face

Defining High-Quality Leads

Teams must collaboratively establish criteria that align with the desired customer profiles.

Conversion Metrics Diligence

Ensuring that sales professionals allocate sufficient attention to conversion metrics is paramount. A concerted focus on tracking and optimizing conversion rates can greatly impact campaign effectiveness.

Cost Optimization

Optimizing both sales and marketing expenditures is imperative. Strategies to maximize ROI while curbing expenditure must be an ongoing priority.

Cost-Efficient Lead Generation

Striking the balance between cost-effectiveness and lead quality is a fine art that necessitates constant refinement.

Synchronized Collaboration

Collaboration between sales and marketing teams is pivotal. Consistent and cohesive coordination ensures that campaigns resonate effectively and drive toward common objectives.

Achieving Success with Sales-Qualified Leads

Effective lead generation isn’t just about quantity; it’s about precision. We understand that high-quality customer engagement across all stages of the buying journey is the key to success. Our mission is to help you focus on winning, not chasing after leads. We specialize in delivering Sales Qualified Leads (SQLs) services that not only meet but exceed your expectations.                                                                                                                                                          Our SQLs are tailored to hold specific value and information, ensuring that they are genuinely interested prospects ready to convert. With over a decade of rich experience and a deep understanding of this domain, we stand head and shoulders above our competitors in the realm of qualified lead generation.

 Partner with us for success that truly counts.

We thoroughly review each lead to make sure they meet your criteria and show genuine interest. Our expertise in this critical process ensures higher conversion rates, driving your revenue growth.

Top of the Funnel (TOFU)

Marketing Qualified Lead (MQL): An individual who registers or shows interest and meets the necessary demographic, firmographic, or sociographic criteria. They have also expressed a genuine interest in receiving further information.

Confirmed Call Back Lead (CCL): This is not an appointment but rather a designated time frame convenient for the prospect to receive a callback.

Bottom of the Funnel (BOFU)

Appointment: This occurs when the right contact agrees to a scheduled phone call or in-person meeting, with a mutually acceptable time agreed upon by both parties.

Middle of the Funnel (MOFU)

Sales Qualified Lead (SQL) or Sales-Accepted Lead (SAL): A prospect, typically a decision-maker, who demonstrates clear intent, and the sales team acknowledges the lead as worthy of further engagement.

Highly Qualified Leads (HQL): Leads that come with additional information, such as a comparison of the current landscape to the expected one or a well-defined scope of work.


MQLs express initial interest, while SQLs have advanced in the sales funnel. SQLs are assessed as having a higher potential to convert and are thus prioritized for direct sales engagement.

SQL criteria encompass factors like the prospect’s needs, budget, authority, timeline (BANT), and engagement level with our content. These criteria ensure that SQLs are genuinely interested and ready to move forward.

Our rigorous qualification process ensures the quality of SQLs. We constantly refine our criteria and align them with your unique requirements to provide you with the highest-quality leads.

Conversion rates for SQLs vary by industry and business but tend to be higher due to the leads’ readiness to engage in the sales process. These leads are primed for conversion, increasing the likelihood of success.

Absolutely YES! We work closely with you to tailor the SQL criteria to fit your specific business objectives. This customization ensures that the SQLs provided align perfectly with your unique needs.