Today, over 70% of the buyer’s journey unfolds independently, with decision-makers researching and forming opinions prior to vendor engagement. To navigate this landscape effectively, businesses must forge early connections with key decision-makers.
At Adorn Media, we equip your marketing and sales teams with valuable insights into business-level intent, allowing you to expertly guide decision-makers through their journey. Our approach ensures that you can engage and influence decision-makers at crucial stages, establishing lasting connections that redefine the buying experience.
Prioritizing accounts
We leverage intent data and Confirmed Connect to identify and target your best accounts.
Expanding your reach
We serve ads to your ideal prospects with our identity-based approach.
Closing deals faster
We accelerate consideration and boost brand visibility between sales touchpoints.
Accelerate Account Engagement with Precision Retargeting
Enhance your ABM strategy by adding accounts, contacts, and companies to your pool.
Utilize four layers of intent data to reach engaged prospects effectively.
Outperform competitors by leveraging hardware and software install data.
Building Interest, Connecting with Accounts
We fine-tune target parameters, crafting personalized content that shows interest and drives engagement. Our strategy fortifies your sales pipeline while nurturing valuable account relationships.
Why Partner with Adorn Media?
Adorn Media stands as your premier choice for Account-Based Marketing (ABM) success. Our ABM team excels in identifying high-opportunity accounts primed to drive revenue growth. Drawing upon a wealth of expertise and cutting-edge software, we possess the know-how to ensure your ABM efforts flourish.
Our cadre of ABM experts leads the industry in sales acceleration and data-driven decision-making. Bolstered by extensive experience and an expansive global network, we possess the capacity to manage requests of any magnitude anywhere in the world. Our seamless alignment of Account-Based Sales and Marketing teams guarantees a potent synergy for your business’s success.
FAQ's
ABM is a strategic approach that targets high-value accounts rather than broad audiences. It involves personalized marketing and sales efforts to engage and convert specific accounts. ABM tailors content and messaging to meet the unique needs and preferences of these accounts, resulting in more effective and efficient campaigns.
What types of businesses benefit from ABM?
Start by analyzing your existing customer base and identifying high-value accounts. Consider factors like revenue potential, fit with your solution, and strategic alignment. Additionally, intent data and predictive analytics can help pinpoint accounts showing interest in your offerings.
Essential tools include customer relationship management (CRM) systems, marketing automation platforms, data analytics tools, and intent data providers. These technologies help in account selection, personalization, and tracking performance throughout the ABM journey, ensuring successful outcomes.
Key ABM success metrics include the number of target accounts engaged, conversion rates, pipeline velocity, and revenue generated from ABM efforts. Additionally, tracking account-level metrics like account engagement scores and account growth can provide insights into the overall health and progress of your ABM program. These metrics help assess the impact and ROI of your ABM initiatives.